Introducing Our New Logo, Mission and Values!

May 11, 2021

Hand to Hold has experienced tremendous growth over the past decade. We’ve expanded from a small organization focused on support of NICU families in Austin, TX to serving tens of thousands of NICU parents annually across the country and around the world.  

In preparation for our continued strategic growth, our board and staff recently completed a rigorous but exciting review and refresh of our branding foundations, including our mission and vision statements, values, voice and logo. This work was necessary to accurately reflect who we are today and to ensure we are well positioned to serve the next generation of NICU parents. I would like to thank board members Sarah Inbau and Ashley Wilson for their leadership of this time-intensive project and recognize our staff for their dedication to ensuring our values and voice are more than just words on a website. I would also like to thank graphic designer Andrew Bontorno for giving of his time and talent to modernize our logo while maintaining the symbolic visualization of connection that is so important to our mission. 

This refresh could not come at a better time as we plan for a big announcement next week in partnership with our National Sponsor, Huggies®. We are so excited to share the exciting news with you! In the meantime, we’re thrilled to share our new look along with our updated mission, vision, values and voice. We hope you love it a much as we do.

Hand to Hold logo 2021


Hand to Hold® provides personalized support before, during and after a NICU stay to help ensure all NICU families thrive.


We envision a world where every NICU family has a trusted Hand to Hold through their NICU journey and beyond.


Belonging  We foster safe and caring spaces for healing. We cultivate a community of empathy, honor each unique journey and prioritize peer support. 

Compassion We recognize the heartache, grief and trauma NICU families experience and meet them where they are with grace and acceptance.

Equity We commit to fairness and impartiality in all that we do. We must be well-informed and inclusive of all perspectives to meet diverse needs with accessible, comprehensive support.

Integrity We are trustworthy, honest, reliable, authentic and accountable. We commit to holding ourselves & our partners to the highest of standards.

Bold We are thought leaders and change makers. We embrace vulnerability and engage in courageous conversations. 

Growth We are always learning, developing innovative programs & evolving strategies to champion a world where all NICU families thrive. 


Loving guidance through difficult moments: A lighthouse to Encourage, Educate, Empower

Welcoming of all families and experiences: At all physical and digital touch points

Empathetically Authentic: “Gets me” while understanding every NICU experience is different.

Compassion of a trusted friend: Someone who has been there

Celebrating the NICU Journey: Finding joy in the journey 



Register for Coffee with Kelli, an informal virtual coffee date where Kelli will give attendees an inside look at the innovative ways that we are planning to continue to serve more NICU families and NICU professionals than ever before.